THẤU HIỂU KHÁCH HÀNG CHO CHIẾN LƯỢC KINH DOANH VÀ THỰC THI HIỆU QUẢ

Author: Đặng Thúy Hà

"Understanding the customer is the starting point of every successful strategy" – a seemingly simple statement, yet it forms the core foundation of the modern business world. The book Thấu hiểu khách hàng cho chiến lược kinh doanh và thực thi hiệu quả by Đặng Thúy Hà delves into exactly this, providing readers with a structured roadmap to explore consumer behavior, needs, and expectations.

Going beyond theory, the author – a leading expert in market research – shares practical experiences, modern analytical tools, and strategic insights to help businesses build sustainable competitive advantages. From defining target customer personas to measuring satisfaction and understanding the customer journey, this book serves as an essential guide for leaders, marketers, and entrepreneurs aiming to build strong market relationships. Do you truly understand your customers? If not, this is the book for you.

Opac: Thấu Hiểu Khách Hàng Cho Chiến Lược Kinh Doanh Và Thực Thi Hiệu Quả