KỸ NĂNG LẬP KẾ HOẠCH MARKETING CHUYÊN NGHIỆP
Author: Robhit Bhargava, Translated by Hạnh Dụng
"If you fail to plan, you are planning to fail." – Benjamin Franklin's timeless quote remains profoundly relevant in the modern business world, particularly in the field of marketing. In an ever-changing market, developing a comprehensive marketing plan is not only a guiding tool but also a critical factor in helping businesses gain a competitive edge and achieve sustainability.
The book Kỹ năng lập kế hoạch marketing chuyên nghiệp by Robhit Bhargava (translated by Hạnh Dụng) is a guide for those who want to elevate their marketing efforts to new heights. Through clear, practical, and systematic language, the author helps readers build effective marketing strategies step-by-step—from market research, identifying target audiences, crafting messages, to implementation and result evaluation. Whether you are a student, a marketing professional, or a business owner, this book will help you master a key skill in the digital age.
