CONTENT MARKETING TRONG KỶ NGUYÊN TRẢI NGHIỆM KHÁCH HÀNG

Author: Randy Frisch, translated by Ngân Giang

Content Marketing trong Kỷ nguyên Trải nghiệm Khách hàng is an important work that helps marketers understand the shift from traditional content marketing to a comprehensive content experience.

With extensive experience in digital marketing, Randy Frisch presents how businesses can go beyond simply creating content to building personalized content journeys for customers.

The book explores how to:

• Develop a content strategy that aligns with modern customer expectations
• Design and personalize customer experiences across marketing channels
• Use data and technology to optimize the customer journey
• Shift the mindset from "content creation" to "content experience"

This is an essential handbook for marketers, content creators, and businesses aiming to gain a competitive edge in the digital age, where customer experience is the key to success.

Opac: Content Marketing Trong Kỷ Nguyên Trải Nghiệm Khách Hàng