AI Cho Marketing Và Đổi Mới Sản Phẩm (AI for Marketing and Product Innovation)
Authors: A. K. Pradeep, Andrew Appel, Stan Sthanunathan
“Innovation doesn’t come from predicting the future, but from understanding human behavior better than anyone else.” – this statement seems to be the guiding principle of the book AI for Marketing and Product Innovation by three experts: A. K. Pradeep, Andrew Appel, and Stan Sthanunathan.
By combining artificial intelligence with behavioral science and brand strategy, the book offers a clear roadmap for businesses to capture customer insights, predict consumer trends, and develop products that are more relevant, faster, and more accurately. This is not just a technical manual, but a practical guide to applying AI at the core of creativity and growth. With accessible writing and plenty of real-world examples, this work serves as a vital bridge between modern technology and effective business strategy. Whether you're a marketer, a product innovator, or a business leader – this is a must-read book for you.
