CHIEN LUOC CHUYEN DOI SO = THE DIGITAL TRANSFORMATION PLAYBOOK
How to transform a traditional business into a truly digital enterprise
Author: David L. Rogers; Translator: Pham Anh Tuan
Chien luoc chuyen doi so helps businesses reassess their entire business model in the digital era, from customers and competition to data and innovation. The book emphasizes that digital transformation is not merely about adopting technology, but about reshaping strategic thinking so that organizations can adapt quickly and create sustainable value.
With a clear presentation style, numerous practical examples, and easy-to-apply tools, the book provides an actionable “roadmap” to help traditional enterprises gradually evolve into truly digital organizations. It is a valuable resource for managers, entrepreneurs, and students interested in management and innovation in the digital age.
The book is available at DNC Library. Readers are warmly invited to explore it.
