Author: Vo Van Dut; Phan Anh Tu (Co-editors-in-chief); Nguyen Huu Dang (Compiled by)
The book provides an in-depth analysis of “national distance” in international business, clarifying how cultural, institutional, and economic factors influence business operations when expanding into foreign markets. The content combines foundational theories with empirical evidence from Vietnam, helping readers better understand the context and unique characteristics of research and practice in international business.
The book contributes to strengthening analytical thinking and strategic planning in a globalized environment, making it particularly relevant to the fields of economics and management. This resource is valuable for students, lecturers, and anyone interested in international business research in Vietnam.
The book is available at the DNC Library. Readers are welcome to explore and consult it.
