000 nam a22 7a 4500
999 _c8880
_d8880
008 250428b xxu||||| |||| 00| 0 vie d
020 _a9781292449722
_c1184000
082 0 4 _223rd ed.
_a658.8
_bL372
100 1 _aLaudon, Kenneth C.
245 1 0 _aE-commerce 2023–2024:
_bBusiness. Technology. Society.
_cKenneth C. Laudon; Carol Guercio Traver
260 _aHarlow, England
_bPearson Education Limited
_c2024
300 _a832 p.
_bill.
_c39 cm
504 _aIncludes index
520 3 _aThe book provides an in-depth overview of e-commerce, focusing on core concepts and the latest practical data. The content is updated through September 2022 and includes examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon, illustrating how e-commerce is transforming business operations and driving shifts in the global economy. Each chapter concludes with a section on careers in e-commerce, offering information on job opportunities and interview preparation guidance.
653 _aTruyền thông đa phương tiện
700 1 _aTraver, Carol Guercio
942 _2ddc
_cBK