| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c8867 _d8867 |
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| 008 | 250412b xxu||||| |||| 00| 0 vie d | ||
| 020 |
_a9781292725833 _c1676000 |
||
| 082 | 0 | 4 |
_223rd ed. _a658.872 _bC433 |
| 100 | 1 | _aChaffey, Dave | |
| 245 | 1 | 0 |
_aDigital business and e-commerce management _cDave Chaffey, Tanya Arturi, David Edmundson-Bird |
| 250 | _a8th ed. | ||
| 260 |
_aHoboken, NJ _bPearson _c2024 |
||
| 300 |
_axxvi, 638 p. _bill. _c27 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | 3 | _aThis book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today’s digital economy. | |
| 653 | _aTruyền thông đa phương tiện | ||
| 700 | 1 | _aArturi, Tanya | |
| 700 | 1 | _aEdmundson-Bird, David | |
| 942 |
_2ddc _cBK |
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