000 nam a22 7a 4500
999 _c4346
_d4346
008 201223b xxu||||| |||| 00| 0 vie d
020 _a9780471429258
082 0 4 _223rd ed.
_a658.0072
_bE78O
245 0 0 _aEssentials of business research methods
_cJoseph F. Hair, Jr., Barry Babin, Arthur H. Money, Phillip Samouel
260 _aNew Jersey
_bWiley & Sons
_c2003
300 _axxiii, 440 p.
_c24cm
500 _aIncludes index
520 3 _aThis book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.
653 _aQuản trị kinh doanh
700 1 _aHair, Joseph F.
700 1 _aBabin, Barry
700 1 _aMoney, Arthur H.
700 1 _aSamouel, Phillip
942 _2ddc
_cBK