| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c4342 _d4342 |
||
| 008 | 201222b xxu||||| |||| 00| 0 vie d | ||
| 020 | _a9780071284790 | ||
| 082 | 0 | 4 |
_223rd ed. _a659.1 _bA681 |
| 100 | 1 | _aArens, William F | |
| 245 | 1 | 0 |
_aContemporary advertising _cWilliam F. Arens, Michael F. Weigold, Christian Arens |
| 250 | _a12th ed. | ||
| 260 |
_aNew York _bMcGraw - Hill _c2009 |
||
| 300 |
_axlii, 724 p. _bill. _c29cm |
||
| 500 | _aIncludes index | ||
| 520 | 3 | _aContents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising. | |
| 653 | _aQuan hệ công chúng | ||
| 700 | 1 | _aWeigold, Michael F. | |
| 700 | 1 | _aArens, Christian | |
| 942 |
_2ddc _cBK |
||