| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c3918 _d3918 |
||
| 008 | 200516b xxu||||| |||| 00| 0 vie d | ||
| 020 | _a0130263125 | ||
| 082 | 0 | 4 |
_223rd ed. _a658.8 _bK87 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aPrinciples of marketing _cPhilip Kotler, Gary Armstrong |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River _bPrentice Hall _c2001 |
||
| 300 |
_axxxi, 785 p. _bill. _c29cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | 3 | _aContents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing. | |
| 653 | _aQuản trị kinh doanh | ||
| 700 | 1 | _aArmstrong, Gary | |
| 942 |
_2ddc _cBK |
||