| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c3906 _d3906 |
||
| 008 | 200514b xxu||||| |||| 00| 0 vie d | ||
| 020 | _a0072833718 | ||
| 082 | 0 | 4 |
_223rd ed. _a658.844 _bC357 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing _cPhilip R. Cateora, John L. Graham |
| 250 | _a12th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill/Irwin _c2005 |
||
| 300 |
_axxxiii, 697 p. _bill. _c29cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 520 | 3 | _aContents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. | |
| 653 | _aQuản trị kinh doanh | ||
| 700 | 1 | _aGraham, John L. | |
| 942 |
_2ddc _cBK |
||