| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c3883 _d3883 |
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| 008 | 200507b xxu||||| |||| 00| 0 vie d | ||
| 020 | _a0133816907 | ||
| 082 | 0 | 4 |
_223rd ed. _a658.8 _bN993 |
| 100 | 1 | _aNylen, David W. | |
| 245 | 1 | 0 |
_aMarketing decision-making handbook _cDavid W. Nylen |
| 260 |
_aEnglewood Cliffs _bPrentice Hall _c1990 |
||
| 300 |
_axi, 68, G-348, 120 p. _c25cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 3 | _aContents: Marketing decision making; glossary of marketing decision-making concepts; analysis of cases in marketing. | |
| 653 | _aQuản trị kinh doanh | ||
| 942 |
_2ddc _cBK |
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