000			nam a22 7a 4500
999			_c3868 _d3868
008			200428b xxu||||| |||| 00| 0 vie d
020			_a9780073529813
082	0	4	_223rd ed. _a658.85 _bJ73
100	1		_aJohnston, Mark W.
245	1	0	_aRelationship selling _cMark W. Johnston, Greg W. Marshall
250			_a2nd ed.
260			_aNew York, NY _bMcGraw-Hill/Irwin _c2008
300			_axxvii, 446 p. _bill. _c26cm
504			_aIncludes bibliographical references and indexes
520	3		_aRelationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
653			_aQuan hệ công chúng
700	1		_aMarshall, Greg W.
942			_2ddc _cBK