| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c3861 _d3861 |
||
| 008 | 200427b xxu||||| |||| 00| 0 vie d | ||
| 082 | 0 | 4 |
_223rd ed. _a658.8 _bF453 |
| 100 | 1 | _aField, George A. | |
| 245 | 1 | 0 |
_aMarketing management : _bA behavioral systems approach _cGeorge A. Field, John Douglas, Lawrence X. Tarpey |
| 260 |
_aColumbus, Ohio _bCharles E. Merrill books _c1966 |
||
| 300 |
_axv, 619 p. _c24cm |
||
| 520 | 3 | _aContents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing... | |
| 653 | _aQuan hệ công chúng (PR). | ||
| 700 | 1 | _aDouglas, John | |
| 700 | 1 | _aTarpey, Lawrence X. | |
| 942 |
_2ddc _cBK |
||