| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c3254 _d3254 |
||
| 008 | 190830b xxu||||| |||| 00| 0 vie d | ||
| 020 |
_a9781137526236 _c2616000 |
||
| 082 | 0 | 4 |
_223rd ed. _a658 _bP445 |
| 100 | 1 | _aPalmatier, Robert W. | |
| 245 | 1 | 0 |
_aMarketing strategy : _bBased on first principles and data analytics _cRobert W. Palmatier, Shrihari Sridhar |
| 260 |
_aLondon _bRed Globe Press _c2017 |
||
| 300 |
_axxix, 229 p. _bill. _c24cm |
||
| 520 | 3 | _aThis is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited | |
| 653 | _aQuản trị kinh doanh | ||
| 700 | 1 | _aSridhar, Shrihari | |
| 942 |
_2ddc _cBK |
||