| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c3250 _d3250 |
||
| 008 | 190829b xxu||||| |||| 00| 0 vie d | ||
| 020 |
_a9780985764821 _c2475000 |
||
| 082 | 0 | 4 |
_223rd ed. _a658 _bL716 |
| 100 | 1 | _aLilien, Gary L. | |
| 245 | 1 | 0 |
_aPrinciples of marketing engineering and analytics _cGary L. Lilien, Arvind Ranggaswamy, Arnaud De Bruyn |
| 250 | _a3rd ed. | ||
| 260 |
_aState College _bDecisionpro, Inc. _c2017 |
||
| 300 |
_axvi, 305 p. _bill. _c24cm |
||
| 520 | 3 | _aThis book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics. | |
| 700 | 1 | _aRanggaswamy, Arvind | |
| 700 | 1 | _aBruyn, Arnaud De | |
| 942 |
_2ddc _cBK |
||