Relationship selling Mark W. Johnston, Greg W. Marshall
Tác giả: Johnston, Mark W.
Contributor(s): Marshall, Greg W.
Nhà xuất bản: New York, NY McGraw-Hill/Irwin 2008Ấn bản: 2nd ed.Thông tin mô tả: xxvii, 446 p. ill. 26cm.Số ISBN: 9780073529813.Chủ đề: Quan hệ công chúngSố phân loại DDC: 658.85 Tóm tắt: Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.Kiểu tài liệu | Thư viện hiện tại | Ký hiệu phân loại | Trạng thái | Ngày hết hạn | Đăng ký cá biệt |
---|---|---|---|---|---|
Sách | 658.85 J73 (Xem kệ sách) | Sẵn sàng | MD.17111 |
Includes bibliographical references and indexes
Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Hiện tại chưa có bình luận nào về tài liệu này.