Cook, Roy A.  <br/><br/>
Tourism :   The business of hospitality and travel 
/ Roy A. Cook, Cathy H. C. Hsu, Lorraine Taylor 
.- 6th. 
.- New York : Pearson , 2018 
.- xiv, 434 p. : ill. ; 28cm 
<br/><br/>Includes glossary and index. 
<br/><br/><label>Tóm tắt: Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling.  Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.  
<br/><br/><label>ISBN: 9780134484488  3982500 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quản trị DV Du lịch và Lữ hành 
<br/><br/><label>Ký hiệu xếp giá: 910.68  / C771