Chaffey, Dave <br/><br/>
Digital business and e-commerce management 
/ Dave Chaffey, Tanya Arturi, David Edmundson-Bird 
.- 8th ed. 
.- Hoboken, NJ : Pearson , 2024 
.- xxvi, 638 p. : ill. ; 27 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Tóm tắt: This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today’s digital economy. 
<br/><br/><label>ISBN: 9781292725833  1676000 
<br/><br/><label>Từ khóa - Ngành đào tạo: Truyền thông đa phương tiện 
<br/><br/><label>Ký hiệu xếp giá: 658.872  / C433