Essentials of business research methods 
/ Joseph F. Hair, Jr., Barry Babin, Arthur H. Money, Phillip Samouel 
.- New Jersey : Wiley & Sons , 2003 
.- xxiii, 440 p. :; 24cm 
<br/><br/> Includes index 
<br/><br/><label>Tóm tắt: This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.  
<br/><br/><label>ISBN: 9780471429258 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quản trị kinh doanh 
<br/><br/><label>Ký hiệu xếp giá: 658.0072  / E78O