Arens, William F <br/><br/>
Contemporary advertising 
/ William F. Arens, Michael F. Weigold, Christian Arens 
.- 12th ed. 
.- New York : McGraw - Hill , 2009 
.- xlii, 724 p. : ill. ; 29cm 
<br/><br/> Includes index 
<br/><br/><label>Tóm tắt: Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising. 
<br/><br/><label>ISBN: 9780071284790 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quan hệ công chúng 
<br/><br/><label>Ký hiệu xếp giá: 659.1  / A681