Kotler, Philip <br/><br/>
Principles of marketing 
/ Philip Kotler, Gary Armstrong 
.- 9th ed. 
.- Upper Saddle River : Prentice Hall , 2001 
.- xxxi, 785 p. : ill. ; 29cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Tóm tắt: Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing. 
<br/><br/><label>ISBN: 0130263125 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quản trị kinh doanh 
<br/><br/><label>Ký hiệu xếp giá: 658.8  / K87