Cateora, Philip R. <br/><br/>
International marketing 
/ Philip R. Cateora, John L. Graham 
.- 12th ed. 
.- Boston : McGraw-Hill/Irwin , 2005 
.- xxxiii, 697 p. : ill.  ; 29cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Tóm tắt: Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. 
<br/><br/><label>ISBN: 0072833718 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quản trị kinh doanh 
<br/><br/><label>Ký hiệu xếp giá: 658.844  / C357