Nylen, David W. <br/><br/>
Marketing decision-making handbook 
/ David W. Nylen 
.- Englewood Cliffs : Prentice Hall , 1990 
.- xi, 68, G-348, 120 p. :; 25cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Tóm tắt: Contents: Marketing decision making; glossary of marketing decision-making concepts; analysis of cases in marketing. 
<br/><br/><label>ISBN: 0133816907 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quản trị kinh doanh 
<br/><br/><label>Ký hiệu xếp giá: 658.8  / N993