Johnston, Mark W. <br/><br/>
Relationship selling 
/ Mark W. Johnston, Greg W. Marshall 
.- 2nd ed. 
.- New York, NY : McGraw-Hill/Irwin , 2008 
.- xxvii, 446 p. : ill. ; 26cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Tóm tắt: Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. 
<br/><br/><label>ISBN: 9780073529813 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quan hệ công chúng 
<br/><br/><label>Ký hiệu xếp giá: 658.85  / J73