Dwyer, F. Robert <br/><br/>
Business marketing :  Connecting strategy, relationships, and learning 
/ F. Robert Dwyer, John F. Tanner, Jr. 
.- 3rd ed. 
.- New York : McGraw-Hill/Iwin , 2006 
.- xxix, 683 p. : ill. ; 26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Tóm tắt: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. 
<br/><br/><label>ISBN: 0072865784 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quản trị kinh doanh 
<br/><br/><label>Ký hiệu xếp giá: 658.8  / D989