Palmatier, Robert W. <br/><br/>
Marketing strategy :  Based on first principles and data analytics 
/ Robert W. Palmatier, Shrihari Sridhar 
.- London : Red Globe Press , 2017 
.- xxix, 229 p. : ill. ; 24cm 
<br/><br/><label>Tóm tắt: This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited 
<br/><br/><label>ISBN: 9781137526236  2616000 
<br/><br/><label>Từ khóa - Ngành đào tạo: Quản trị kinh doanh 
<br/><br/><label>Ký hiệu xếp giá: 658  / P445