Lilien, Gary L. <br/><br/>
Principles of marketing engineering and analytics 
/ Gary L. Lilien, Arvind Ranggaswamy, Arnaud De Bruyn 
.- 3rd ed. 
.- State College : Decisionpro, Inc. , 2017 
.- xvi, 305 p. : ill. ; 24cm 
<br/><br/><label>Tóm tắt: This book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics.  
<br/><br/><label>ISBN: 9780985764821  2475000 
<br/><br/><label>Ký hiệu xếp giá: 658  / L716