Essentials of business research methods Joseph F. Hair, Jr., Barry Babin, Arthur H. Money, Phillip Samouel
Contributor(s): Hair, Joseph F | Babin, Barry | Money, Arthur H | Samouel, Phillip.
Nhà xuất bản: New Jersey Wiley & Sons 2003Thông tin mô tả: xxiii, 440 p. 24cm.Số ISBN: 9780471429258.Chủ đề: Quản trị kinh doanhSố phân loại DDC: 658.0072 Tóm tắt: This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.| Kiểu tài liệu | Thư viện hiện tại | Ký hiệu phân loại | Trạng thái | Ngày hết hạn | Đăng ký cá biệt |
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658.0072 E78O (Xem kệ sách) | Sẵn sàng | MD.18230 | ||
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658.0072 E78O (Xem kệ sách) | Sẵn sàng | MD.18231 |
Includes index
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.
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