Focus on what really makes a difference-the essentials of organising a conference. Whether you are organising a conference or event for a large or small company, for fundraising, promotion or for sharing information, this practical book explains step-by-step just how to do it. All you need to know about venue selection, speaker sourcing, brochure design, registration, budgeting, sponsorship, audio-visuals, press coverage and evaluation. Plan and run an effective event that will impress your colleagues and customers.