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Chaffey, Dave

Digital business and e-commerce management / Dave Chaffey, Tanya Arturi, David Edmundson-Bird .- 8th ed. .- Hoboken, NJ : Pearson , 2024 .- xxvi, 638 p. : ill. ; 27 cm

Includes bibliographical references and index

Tóm tắt: This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today’s digital economy.

ISBN: 9781292725833 1676000

Từ khóa - Ngành đào tạo: Truyền thông đa phương tiện

Ký hiệu xếp giá: 658.872 / C433