Nam Can Tho university

Hiển thị đơn giản Hiển thị MARC Hiển thị ISBD

Lotz, Amanda D.

Media industries in the digital age : How media businesses work today / Amanda D. Lotz, Timothy Havens .- 1st ed. .- Cambridge, UK : Polity Press , 2025 .- xii, 204 p. : ill. ; 24 cm

Includes index

Tóm tắt: This book examines how digital technologies have transformed media industries, focusing on changes in production, distribution, and business models. It explores streaming platforms, data-driven strategies, and global market shifts, offering a clear overview of how media companies operate in the digital age.

ISBN: 9781509565900 862000

Từ khóa - Ngành đào tạo: Truyền thông đa phương tiện

Ký hiệu xếp giá: 302.23 / L885