Essentials of business research methods
/ Joseph F. Hair, Jr., Barry Babin, Arthur H. Money, Phillip Samouel
.- New Jersey : Wiley & Sons , 2003
.- xxiii, 440 p. :; 24cm
Tóm tắt: This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.
ISBN: 9780471429258
Từ khóa - Ngành đào tạo: Quản trị kinh doanh
Ký hiệu xếp giá: 658.0072 / E78O
