Arens, William F
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens .- 12th ed. .- New York : McGraw - Hill , 2009 .- xlii, 724 p. : ill. ; 29cm
Includes index
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens .- 12th ed. .- New York : McGraw - Hill , 2009 .- xlii, 724 p. : ill. ; 29cm
Includes index