Nam Can Tho university

Hiển thị đơn giản Hiển thị MARC Hiển thị ISBD

Johnston, Mark W.

Relationship selling / Mark W. Johnston, Greg W. Marshall .- 2nd ed. .- New York, NY : McGraw-Hill/Irwin , 2008 .- xxvii, 446 p. : ill. ; 26cm

Includes bibliographical references and indexes

Tóm tắt: Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

ISBN: 9780073529813

Từ khóa - Ngành đào tạo: Quan hệ công chúng

Ký hiệu xếp giá: 658.85 / J73