Nam Can Tho university

Hiển thị đơn giản Hiển thị MARC Hiển thị ISBD

Cook, Roy A.

Tourism : The business of hospitality and travel / Roy A. Cook, Cathy H. C. Hsu, Lorraine Taylor .- 6th. .- New York : Pearson , 2018 .- xiv, 434 p. : ill. ; 28cm

Includes glossary and index.

Tóm tắt: Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

ISBN: 9780134484488 3982500

Từ khóa - Ngành đào tạo: Quản trị DV Du lịch và Lữ hành

Ký hiệu xếp giá: 910.68 / C771