Kotler, Philip T.
Principles of marketing / Philip T. Kotler, Gary Armstrong .- 17th ed. .- New York, NY : Pearson , 2018 .- xxiv, 707 p. : ill. ; 28cm
Principles of marketing / Philip T. Kotler, Gary Armstrong .- 17th ed. .- New York, NY : Pearson , 2018 .- xxiv, 707 p. : ill. ; 28cm