Nam Can Tho university

Hiển thị đơn giản Hiển thị MARC Hiển thị ISBD

Palmatier, Robert W.

Marketing strategy : Based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar .- London : Red Globe Press , 2017 .- xxix, 229 p. : ill. ; 24cm

Tóm tắt: This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited

ISBN: 9781137526236 2616000

Từ khóa - Ngành đào tạo: Quản trị kinh doanh

Ký hiệu xếp giá: 658 / P445