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Lilien, Gary L.

Principles of marketing engineering and analytics / Gary L. Lilien, Arvind Ranggaswamy, Arnaud De Bruyn .- 3rd ed. .- State College : Decisionpro, Inc. , 2017 .- xvi, 305 p. : ill. ; 24cm

Tóm tắt: This book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics.

ISBN: 9780985764821 2475000

Ký hiệu xếp giá: 658 / L716