Lilien, Gary L.
Principles of marketing engineering and analytics / Gary L. Lilien, Arvind Ranggaswamy, Arnaud De Bruyn .- 3rd ed. .- State College : Decisionpro, Inc. , 2017 .- xvi, 305 p. : ill. ; 24cm
Principles of marketing engineering and analytics / Gary L. Lilien, Arvind Ranggaswamy, Arnaud De Bruyn .- 3rd ed. .- State College : Decisionpro, Inc. , 2017 .- xvi, 305 p. : ill. ; 24cm